Long before social media could turn a controversy into a global conversation overnight, one story managed to do it anyway.… READ MORE

I have spent the past several weeks writing about sports PR from the outside looking in — analyzing campaigns, case… READ MORE

In my last post, I wrote about how sports organizations navigate political controversy on the world stage. The Milano Cortina… READ MORE

There is a long-standing belief in sports that the games should exist separately from the world around them, especially when… READ MORE

Sports have long been described as a unifying space, where people of various backgrounds, beliefs, and identities can come together… READ MORE

For sports PR teams, the end of a season does not mean the end of their work. While the games… READ MORE

The expectation placed on professional athletes has long extended beyond their performance. Athletes are expected to be available — to… READ MORE

Corporate social responsibility (CSR)  is a phrase that gets used a lot in communications. Organizations release statements, post graphics, and… READ MORE

The NFL Draft has always mattered to die-hard football fans. It is the moment that shapes the future of every… READ MORE